An exceptional identity for an exceptional interior designer creating homes for those with discerning taste.
Aaron is not an ordinary designer. His practice is luxe, rare, beautiful, but never ever mundane. So when he approached us to develop his personal identity, we matched his high-profile taste (and clients) with a logo and system that whispers prestige confidence.
Melding tradition with fresh modernity and embracing Aaron’s dichotomous outlook, we carefully crafted a logo that mixes a historically inspired font with custom-cut, reverse contrast letters. We echoed this approach within our typographic system with hero text that’s full of texture and distinction. Deep eggplants, rich chocolates, a mature sage, and gold accents were pulled from textiles, art, and objects within Aaron’s designs to create a color palette worthy of a discerning gentleman. And a soft gradient silently supports the identity, infusing it with a refined futurism.
Together, these elements encapsulate Aaron——an iconic, premier designer willing to take risks in order to create something truly worth a damn.
SERVICES
Creative Direction
Brand & Identity
Collateral Design
Social Media
"Working with Carolina from Casa Gato has been a game-changer for my business. After eight years of operating with the same brand identity, I knew it was time to refresh. From the moment I connected with Carolina, I could sense her passion and dedication to her craft. Carolina took the time to truly understand me, my brand, my clients, and my goals. Her ability to interpret my existing brand messaging and translate it into a fresh, cohesive brand identity was remarkable. The process was collaborative, and she ensured every step reflected my vision and values.
Impressed by Carolina's expertise and attention to detail, I continued to engage her services for other collateral materials. She ensured a consistent brand identity across all media, creating a cohesive and professional image that resonated with my target audience. Carolina's dedication, creativity, and ability to bring my brand to life have been invaluable. She has elevated my business not only visually but also emotionally. The fresh brand identity has breathed new life into my business, and I've seen a positive impact on client engagement and growth.
I wholeheartedly recommend Carolina and Casa Gato to anyone seeking a transformative brand experience. With her expertise, passion, and ability to understand the core of your business, she will help you create an emotional connection with your audience and drive your business to new heights."
AARON DUKE, AARON DUKE PRIVE FOUNDER